Deichmann" has long since become synonymous with inexpensive shoes in Germany. From his father's small shoe shop in Essen-Borbeck, Dr Heinz-Horst Deichmann has created the largest shoe empire in Europe.
But how can an entrepreneur who offers his employees exemplary social benefits, who invests millions every year in charitable projects in India and Africa and who even has a clean record with the trade union, earn so much money? On behalf of WDR, BROADVIEW TV traces the secret of the success of the Essen-based shoe retail chain, which is now run by the third generation of Heinrich Deichmann. The documentary tells an extraordinary family story in the field of tension between Christian charity and entrepreneurial toughness.
First broadcast: Fri, 18 April 2008, 8:15 p.m., WDR
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