Producer
Director
Veit Bentlage
Editor
Genre
Dynasties
Broadcaster
WDR
Length
1 x 45'
Format
Digital Betacam
Year
2008
Dynasties in NRW
4711 - Genuine Eau de Cologne

The perfume with the ornamental label in Bremen blue and gold belongs to Cologne like the cathedral. To this day, the 4711 headquarters in Glockengasse is an attraction for tourists from all over the world.

The Cologne fragrance dynasty Mülhens once wrote a grandiose success story with the miracle water. The company flourished for six generations and conquered the markets with its light refreshing water: 4711 was the fragrance of the German economic miracle and became a global brand. The perfume manufacturer behind it also expands enormously with other successful brands; in the end, however, beyond the scale of a family living in a twist.

On behalf of WDR, BROADVIEW TV traces the eventful history of the Mülhens perfume dynasty as well as the eventful history of 4711 with its triple sale up to its successful comeback. Genuine Eau de Cologne has now found a new home at MÄURER & WIRTZ, a Rhenish family business with a long tradition.

First broadcast: Fri, 17 October 2008, 20:15, WDR

Dynasties in NRW: 4711 - Genuine Eau de Cologne

The perfume with the ornamental label in Bremen blue and gold belongs to Cologne like the cathedral. To this day, the 4711 headquarters in Glockengasse is an attraction for tourists from all over the world.

WATCH NOW

More films