What is the secret of large German family businesses?
Who is behind the brands?
Who decides the direction and strategy of the Oetkers, the Brenninkmeyers (C&A) and the Joops?
The company and family portraits in ZDF's contemporary history are also a mirror of Germany's past: from the hopeful beginning of the 20th century through years of crisis, world wars and dictatorship to the new beginning, from the boom of the so-called "economic miracle" to the present day of the Internet and globalization.