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Deichmann" has long since become synonymous with inexpensive shoes in Germany.
From his father's small shoe store in Essen-Borbeck, Dr. Heinz-Horst Deichmann has created the largest shoe empire in Europe.
But how can an entrepreneur who offers his employees exemplary social benefits, who invests millions in charitable projects in India and Africa every year and who is even certified by the trade union as having a clean slate, earn so much money?
On behalf of WDR, BROADVIEW TV traces the secret of the success of the Essen-based shoe retail chain, which is now run by Heinrich Deichmann in the third generation.
The documentary tells an extraordinary family story caught between Christian charity and entrepreneurial toughness.
First broadcast: Friday, April 18, 2008, 8:15 p.m., WDR
